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Whether print or electronic, catalogs often are the store. Customers buy when it’s easy to get to the right department, find exactly what they need, learn how much it costs, and see how to buy it. That calls for the kind of information design that CS&A brings to catalog development. Highly technical or complex products, particularly, require graphic approaches that mirror the customer’s natural decision tree. It may require know-how on how to interact with engineering, insight on how to properly capture existing information or drawings, or experience with distributor/dealer customer interfaces. For expertise that turns information into new sales, the solution is CS&A. |
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