GE Arctica Concept
A rigorous protocol of product research, multi-variant name generation and consumer research led to CS&A producing and testing a name and product feature names for Arctica, the high-end GE refrigerator.

CS&A also developed and tested the product names and marketing theme for the GE Nautilus Dishwasher, as well as many other GE appliances and products.

See other New Product Introductions:

• CDG Mobile Campaign
• Precision Planting Campaign