FastLane Program
This program gave GE Supply’s contractor customers the opportunity to earn a trip to Las Vegas where they could, among other choices, drive a real NASCAR auto at the Las Vegas Motor Speedway. This repeat program is always a big hit, and a big sales-builder. If enough of their customers win, salespeople win, too, forging and solidifying long-term relationships and enjoying the sales growth that they bring.

See other examples of Sales Incentive Programs:

On Holiday Program
Small Projects On Demand Program